DoorDash

Survive College

For many students, college is the first time they’re truly on their own, so when they run out of essentials, it can feel like the end of the world. That’s why DoorDash helps students SURVIVE COLLEGE by delivering P&G must-haves straight to their dorm.

AGENCY

DoorDash x Superette

 dir. Jake Scott

Our design strategy took cues from vintage survival guides and 1960s field manuals, creating a distinctly tactical look. Illustrated products, annotated diagrams, and textured surfaces gave it the character of a well-worn survival handbook, positioning P&G essentials as must-have gear for college survival.