To remind people to 'Drink Wiser' and hydrate between Buds this Halloween, we showed the world what can happen when you don’t drink responsibly during one of the biggest drinking occasions of the year. We featured real people who were arrested for irresponsible drinking and used them in our campaign that ran in print, social media and a digital OOH.
Because Halloween is best spent at bars,
not behind them. #DrinkWiser
PRESS
