The Haunted Marketplace
It started as a Slack thread, sharing the craziest items we’d found for sale on Facebook Marketplace.
Then with Halloween on the horizon, as inspired by the iconic haunted items from “The Conjuring” and “Annabelle” films, we started searching for real haunted items being sold on Marketplace.
Uncovering a massive subculture of buying and selling real haunted items across dozens of Groups on Facebook.
So for Halloween 2024, we sourced real haunted items from real haunted houses to create The Haunted Marketplace on Facebook.
And actually sold a real haunted house for $666,666.
Take that craigslist.
AGENCY
MOJO Supermarket
AWARDS
AICP Awards / Real Time Engagement
AICP Awards / Social
AICP Awards / Creative Commerce
Cannes Lions / Shortlist / Social & Creator / Innovative Engagement of Community
Cannes Lions / Shortlist / Social & Creator / Social Commerce
Cannes Lions / Shortlist / Brand Experience & Activation / Cultural Engagement
D&AD Awards / Shortlist / Digital Marketing / User Participation
D&AD Awards / Shortlist / Digital Marketing / Social
D&AD Awards / Shortlist / Commerce / Cultural Experience
The One Show / Merit / Stunts and Activations
The One Show / Merit / Commerce
Clio Awards / Shortlist / Branded Entertainment & Content / Social Media
Clio Awards / Shortlist / Creative Commerce / Innovative Use of Channel
creatives Dan Flora / Emmanuel Rocha / Jorge Diaz