Untitled-ezgif.com-speed.gif

The Haunted Marketplace

It started as a Slack thread at Mojo Supermarket with us creatives sharing the craziest items we’d found for sale on Facebook Marketplace.

Then with Halloween on the horizon, as inspired by the iconic haunted items from “The Conjuring” and “Annabelle” films, we started searching for real haunted items being sold on Marketplace.

Uncovering a massive subculture of buying and selling real haunted items across dozens of Groups on Facebook.

So for Halloween 2024, we sourced real haunted items from real haunted houses to create The Haunted Marketplace on Facebook.

And actually sold a real haunted house.

Take that craigslist.

Facebook

The Haunted Marketplace


It started as a Slack thread, sharing the craziest items we’d found for sale on Facebook Marketplace.

Then with Halloween on the horizon, as inspired by the iconic haunted items from “The Conjuring” and “Annabelle” films, we started searching for real haunted items being sold on Marketplace.

Uncovering a massive subculture of buying and selling real haunted items across dozens of Groups on Facebook.

So for Halloween 2024, we sourced real haunted items from real haunted houses to create The Haunted Marketplace on Facebook.

And actually sold a real haunted house for $666,666.

Take that craigslist.


AGENCY

MOJO Supermarket


AWARDS

Cannes Lions / Shortlist / Social & Creator / Innovative Engagement of Community / 2025

Cannes Lions / Shortlist / Social & Creator / Social Commerce / 2025

Cannes Lions / Shortlist / Brand Experience & Activation / Cultural Engagement / 2025

D&AD Awards / Shortlist / Digital Marketing / User Participation / 2025

D&AD Awards / Shortlist / Digital Marketing / Social / 2025

D&AD Awards / Shortlist / Commerce / Cultural Experience / 2025

The One Show / Merit / Stunts and Activations / 2025

The One Show / Merit / Commerce / 2025

Clio Awards / Shortlist / Branded Entertainment & Content / Social Media / 2025

Clio Awards / Shortlist / Creative Commerce / Innovative Use of Channel / 2025

AICP Next Awards / Real Time Engagement / 2025

AICP Next Awards / Social / 2025

AICP Next Awards / Creative Commerce / 2025