Coca-Cola has always been there, woven into everyday moments, milestones, and memories. But in a world where connections are increasingly digital and fleeting, we’ve lost some of the magic of sharing a Coke together.
That’s where DoorDash comes in. By helping people rediscover the Coca-Cola moments from their past, we inspire them to create new ones. This time, delivered right to their door, and shared in person.
We tapped into a little-known iPhone feature that lets users search their photos by the text captured in them.
By asking people to search for “Coca-Cola” in their camera rolls, we invited them to rediscover the many moments they've shared with Coke.
It takes us back in time, but more importantly, it inspires us to create new, special moments in the present.